Real estate agents have a variety of tools at their disposal to help connect with prospective buyers and sellers. Unfortunately, few opportunities are actually owned by the agent or brokerage firm. While Zillow and lead gen agencies can be great sources of hot leads, there are other opportunities for agents to own their local markets.
Your Brand, Your Website Traffic, Your Data
The top real estate agents mix in a variety of lead sources. They're using sites like Zillow, lead gen companies, and white label referral programs. All of these can be great lead sources. Building a top brand is just as important, especially when it comes to hot leads.
Up until recently, most local and national real estate brands didn't have access to high performing, multi-step lead generation forms. That's because the companies that build real estate lead gen forms have pumped millions of dollars to build them, and the maintenance is six to seven figures as well. The scenario leaves real estate businesses reliant on large lead gen outfits. How is that helping push your brand recognition?
Building your real estate brand online includes:
- Your website
- Your social media presence
- And now... Your FlipForms
Your website traffic is extremely valuable to your brand. Not only are you able to generate exclusive, high-intent users surrounded by your branding, but you can also continue to re-engage with them. When you control the tracking (Google Analytics, Facebook Pixel, etc), you can control retargeting campaigns to help generate more leads. A well balanced marketing strategy for real estate agents includes owning your own traffic.
The data, created by website visitors and leads, is also extremely valuable... to you and your competitors. Zillow and Realtor.com are going to use the data they collect from their website visitors. It might help you, it might help your competitors. If you're buying leads, you have the option to buy exclusive or leads sold multiple times. When you control all of the data, you're the only one that can close that lead.
Your brand, website traffic, and your data matter. Real estate agents can use these three things to help grow their presence dramatically. That's why we created FlipForms for the real estate industry. You need a custom solution that allows you to build your brand, remain compliant with data, and own all of the data you collect as well.
Custom Real Estate Lead Gen Forms - Easy to Duplicate to Grow Your Brand
FlipForms for real estate was built with custom solutions in mind. It's not a one-size-fits-all model. Start by creating the lead flow that you need in order to connect with your prospect. From real time data verification, to getting to know your prospect better, FlipForms has functionality that can be customized to your needs.
Funnel your real time leads into your CRM (Salesforce, HubSpot, etc) with peace-of-mind that your opt-in and compliance information has been recorded and passed through as well.
Once you're ready to start growing, duplicating a form for a new location/office is one button click away.
Are you ready to grow your local or national presence? Set up a FlipForms demo today!