April 20, 2020

Mortgage & Personal Loan Market Tanks for Lead Gen Teams: How to Pivot FAST

Lower interest rates and relief programs have created a boom in demand for lenders across the country. As families have been able to find relief fast, lead generation companies had their budgets slashed or cut altogether.

If you were a media buyer or lead gen company relying on financial services such as Mortgage or Personal Loans, you could be left scrambling to pivot.

Don't worry, you're not alone. We know you need to put food on the table just as much as anyone else. It's time to get a game plan together. Here's what the smartest lead generation companies are doing now to survive and thrive.

Lead Gen Pivot Plan

First, you need to figure out complimentary products for your current audiences. If you're used to running traffic for mortgage or personal loan offers, then similar products might include insurance, home warranties, solar energy, and more.

Now that you've got an idea of what you need to pivot to, here's how you can join the top media buyers in executing this plan of action:

  1. Buy a domain that matches your focus.
  2. Get connected with the right lead buyers (we connect all of our customers with our preferred partner, PX)
  3. Start building your OWN lead gen forms (increase your margins, own more of your data, increase remarketing)
  4. Connect with a lead distribution software company (we love Leadspedia)
  5. Start running traffic, scale up, enjoy less stress

Diversifying Lead Gen for Affiliate Media Buyers

Whether it's a worldwide pandemic or a move by the FED, lead gen can be a volatile place to be a professional if you're not diversified. When you invest your money, you don't just push your chips in all on GOLD or a single stock, do you? Why would you do the same for your profession?

Diversifying is easy to do when you're able to build high performance lead gen forms (like the big guys use) in 5 minutes and you're connected directly with all of the right buyers (the same buyers the big guys use too).

From one-man shows to big teams, it's time to start making moves.

Want to take your lead gen game to the next level? Get your personalized FlipForms Demo!

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